Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The true laurel of islands is cardinal of the most beautiful parts of new-fashioned Zealand and has 144 islands. It mickle too claim to be the birth place of New Zealand. The Bay Island with its straightaway climate and water based routineivities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. at that place is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more estimable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives go off information. In this assignment, we will mainly discuss about marketing mix, client wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.Marketing Mi x 1) ProductA avail is some affaire that cannot be touched. This promoter that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. galore(postnominal) of the services/ harvest-homes that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this fiber of nature and culture-based tourism product in New Zealand. This is a childlike rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer.2) PriceA very important factor in the marketing mix is the price. Since a service is n ot physical, its value mustiness be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may attend as an attempt to cheat the customer in some way. populate expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.