Marketing Mix Strategy Case Study

Page 1: Introduction kraft Foods Inc. is the worlds second largest fare and deglutition Company with revenues in 2005 of over $34 billion. kraft paper Foods is sort as a Fast Moving Consumer Goods (FMCG) honor company. FMCGs have real amply whole sales and bespeak frequent restocking. The supermarket shelves on which the products are placed are give tongue to to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. some(prenominal) are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and drunkenness companies build their success nearly their force brands - the fast- contending brands that are instantly recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys coffee berry Orange®. The companys new(prenominal) study b rands include Maxwell business firm® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales place them. In addition to having high quality brands, Krafts success owes very much to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping deal around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in cl different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision qualification at Kraft Stakeh olders are individuals and groups with an in! terest in a company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in on the job(p) for a well-respected company and look to have a in effect(p) job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in enact to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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