Real – Time Business Intelligence At Continental A

Case Analysis: true Time Business backchat at Continental air hoses Comp either Background: Real eon entropy take inhousing and business intelligence (BI), go through helped Continental airlines to transform its industry position and let them to lift prat from worst to first and then from fast to favorite. Continental withal realized an increase in revenues and cost nest egg in areas such as marketing, demand forecasting, fraud staining and change info center management. Continental airlines was founded in 1934 with private railway locomotive Lockheed aircraft. Over the course of studys continental grows and magnetize a immense pie of market share in competitory airline industry. It carries close to 50 million passengers a year in louvre continents and above every(prenominal) it made them to coer and serves more destinations than whatever other airline in the world. Continental is now jazz as a leader in real length business intelligence based upo n its prudent decisions on what data will be captured in real epoch, its strong relationships with passing user, a sm alone and highly competent data exhaust house staff and a careful balance of strategical and tactical decision support and operations as climb up as changed business process that utilize real nark data.

An Airline in Trouble: Ten years ago, the Airline was in trouble, their performance went dramatic solelyy down in all areas. Continental Airlines was ranked tenth among ten major US airlines in on time performance, mishandled baggage, customer complaints and denied boarding because of everywhere booking. With all these kinds of! problems in their service brings Continental in large time financial trouble and force Continental to commit for Chapter 11 bankruptcy protection twice in the reason ten years and was heading for the third. In the mean time Continental also gone through ten CEOs in ten years and people start making jokes that Continental was a perfect 10. Continental Transformations: The company has dramatically changed all aspects of its business by the help...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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