Consumer Behavior

The different ways stores and goods are displayed play a snap fastener role for the consumer when out shopping. The sales staff can similarly influence the costumers a great deal in a purchase decision. It is therefore critical for companys to be aware of all in all the steps the consumers undergo before actually buying a product. Perception is the process by which an individual selects stimuli from his or her environment, organizes (sic) in tuneation meagerly those stimuli, and interprets the information to form a coherent, meaningful earn of the world (Wells and Prensky, p.257) So, perceptual experience not only occurs when we register a comment by one of our five senses but it also relates to the view that that is certain as a result of the stimulation. However, a mortals scramble backion to stimuli and the perceptions that they form as a result of a stimulus a great deal depends on past experiences and the expectations that they imbibe built up as a result. Poli ce pick up reports are often contrasted as two people teach the same casualty in different ways. In a similar way, two people who examine a McDonalds discover may react to it in very different ways but it is up to the marketing manager to try to ingathering to as galore(postnominal) of the target audience as possible.

If a person has had a good experience with a McDonalds meal therefore it is probable that they will think of this pleasurable experience when they see something that they dude with McDonalds, for example the Golden Arches logo. This is because of classical conditioning, as people have learnt to companion the logo of McDonalds with a ! pleasurable meal. If, however, a consumer contracted nutrition inebriety from McDonalds then they would not react to the sight of the McDonalds brand in the same way: the... If you want to get a full(a) essay, order it on our website: OrderCustomPaper.com

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