Apple- Function and Form Essay Example | Topics and Well Written Essays - 1000 words

Apple- Function and Form - Essay ExampleThe company has also diversified in its handicraft areas such as development of mobile devices, iPod and iPhones applying the notion of differentiation in its business-level strategies.There are sundry(a) advantages and disadvantages of differentiation to the company. A productive differentiation strategy is one of the strengths of Apple. The implementation of this strategy has resulted in the magnification of its product line from personal computers to mobile communication devices, software applications and operating systems. Moreover, the differentiation strategy has direct to development of premium price for its products. The premium price is the process, which comprises a hike in the price of products so that a positive and healthy perception can be created among the buyers of the company. The company is also renowned for its extremely efficient personnel. Apple had also created numerous products with advanced technology so that its cu stomers are satisfied at the full (Bertone, 2009).Apple faces the negative effects of the imitation strategies practiced by its rival companies. This can be curbed through the credence of focus strategy, which emphasizes a particular market segment, so as to build its customers the true to a greater extent (Baxter & Wainwright, 2013). In addition, the company has faced strong competition regardless of the adoption of differentiation strategy. Apple has also failed to consider the price conscious buying behaviour of its customers. This has culminated in dismissal of cost leadership due to enticing of customers through price reduction. Moreover, the differentiation strategy has led to budge of customer preferences, which has reduced the demand of some products.Apple should maintain the application of Porters generic wine strategies framework. In addition, the company should fully adopt the differentiation strategy and emphasize on its innovative strengths