MARKETING - FINAL CHAPTER PROBLEMS Article Example | Topics and Well Written Essays - 1250 words

MARKETING - FINAL CHAPTER PROBLEMS - Article ExampleIn this case, Eric (2010) showcases constructs of relationship marketing as it identifies with health care guests and practitioners. With regards to the website refreshing subsequently every ten minutes to keep track of appointments, it is a strategy that aims at developing long-term, cost-effective link for a mutual benefit betwixt the organization and the node. While focusing on the relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to knead use of the clinic wait ons, to a long-term subjection identifying the institution as a regular health care provider (Eric, 2010). Customers require high-quality serve and retaining a customer requires strategy. Delayed, canceled, or unplanned appointment visits are areas that have, for a long time, been haunting customers and health care institutions as the result of these variables is loss of customers or flawed customer service. However, the invention of a service that enables tracking, observation, and keeping of appointments adapts the contemporary notion of shifting from the individual transaction (patient visit, referral, and sale) to the establishment of a longer-term relationship. The refreshing website is a marketing barb that specific exclusivelyy addresses customer satisfaction, service quality, time and resource management, and accomplishment of customer retention (Eric, 2010). Question 2 Chapter 8 Ive interchange products all my heart and have been successful. Marketing a food product is no different from marketing a hotel, airline, or hospital. The above point is naive in all aspects. Firstly, marketing is a process by means of which a seller of a product or provider of a service uses promotional means and co-ordinated marketing communication to convince customers into buying or using a product or a service. As pointed by the above quotation, the term sold is past tense for sell a nd means the ability to complete a single transaction by offering a product or service in exchange for money. The naivety of the above point starts with the confusion of selling and marketing. In addition, neither marketing nor selling is a skill (with regards to the question posed, the table expects understanding of selling and marketing concepts but the interviewee portrays selling as an event based on sheer luck) and neither can be measured through the consideration of periodic success. Moving on to the second part of the quotation products differ from one another and comparing food products to hotels, airlines, or an hospital shows a high degree of naivety. Food products are mostly sold in food shops, restaurants, and/or grocery stores and capturing a market for these products depends on fewer variables than providing services in the health care sector (Berkowitz, 2010). Food products appeal to various people all the time and this industry does not necessarily require loyalty li ke the health care sector. Health care products depend on variables such as product positioning (drugs, machines), branding (machines, e.g. in radiology), and diffusion of origin (rate of adoption of a product). Diffusion of innovation is determined by relative advantage (advantage of new product over existing ones), compatibility (compatibility with existing values and custom creates adoptability), complexity (affects adoption of products), divisibility (trial on a limited basis), and communicability (easy communication of benefits). Reflecting on the